With an increase in ‘practical’ competitors people have started to ask themselves why they should make Porsche their second car.
Long before boot space and number of seats became a factor you had a very different consideration set. You wanted something sexy. You wanted something fast. You wanted something fun. You wanted a Porsche.
Let’s take people back to when they were 15, gently remind them why they wanted a Porsche then encourage them to declare their spirit for driving.